Signature Design Archive
The Wild Colonial Company and Signature Design Archive approached us to design an exclusive range of lavishly produced gift stationery using the iconic patterns of Florence Broadhurst, the famous Australian fabric and wallpaper designer.
The brief was to develop the Florence Broadhurst brand by creating a selection of sumptuous journals, notebooks and cards. The challenge was to design this range using a limited selection of patterns but develop a clear hierarchy within the product family. We also needed to be able to refresh this range when required using additional colour palettes and by introducing new patterns to the existing foot print.
- Signature Design Archive / The Wild Colonial Company
- Brand development
- Product development
- Creative direction
- SUMMER RANGE